Project Description


We completed an entire redesign of the Mayflower in Elizabethton, Tennessee. The booths are made of reclaimed wood and the accents of metal in the front are all in reference to a wood ship and the shipyard vibe we had in mind. We wanted to provide a family friendly atmosphere. We added color by taking reclaimed pallet boards and staining them different colors. We based the hues off common color schemes found on boat docks and in shipyards. The menus and branding was modernized to provide a simplified yet harmonized look to the brand. For visual and print design we used blue and white as the color scheme. These colors signified the ocean and the fish and coral reef designs emphasized just that. Tied all together it is a nautical experience on, “A new discovery in seafood enjoyment!”