Responsive. Integrative. Website Design.

//Responsive. Integrative. Website Design.

Responsive Website Design (RWD): Is an approach to website design aimed at allowing desktop webpages to be viewed in response to the size of the screen or website browser one is viewing with.

Integrative Design: Is an approach to design which brings together design specialisms usually considered separately. For example: Design of a building which considers architecture, structural engineering and HVAC.


Welcome to the online world where everything you see is exactly how it is because of magic. What you see on a day to day bases which normally consists of “Social Media News Feeds” and useless content that blinds you from what is really allowing those image, text, or videos to even show up and take over your screen. The reason everything is tucked away into a realm of unseen existence is because someone out there. Either a team of people or one single person successfully integrating the site allowing a responsive more efficient online user friendly experience. It’s the appeal.

The appeal is the face of calmness. You can easily work your way through the navigation bars of a site because someone took the time to do so. Now why is this all important??? Because you the reader might have a website. You might be interested in a website. Or your learning to build a website. At the same time you could’ve stumbled across this page and find it useless. Well if your going to listen to anything. Listen to this. We are in the 21st Century. The world itself is changing every day. More automation, more technology needed and required to run a successful competitive business/brand/organization. If you are still in todays world without a website for your business your already last. Doesn’t matter how good your food tastes or the jewelry collection you might have in your jewelry store. If people cannot connect with you today to share it. It’s as if you don’t exist. But having anyone just build you a site doesn’t make it good. Whoever designs it has to know what they are doing. Can they solve errors efficiently? Can they make it user friendly? It all goes back to the team or individual and the skill set they contain. Here at G.H. Designs we go through many stages. Research & Development, Content Gathering & Creation, and so much more. Everything down to how much you are expected to use in data storage alone. What you pay for today is what you get. Especially online. Below are key competes of a successful website you should look at. And if you have a website go down the list and check if your compatible to industry standards.


  1. Space – Providing enough room to get the point across but not adding clutter.
  2. Simplified Navigation – Make it Responsive across all platforms.
  3. About Us – Let the reader or viewer get a clear aspect of who you are.
  4. Contact Information – Allow easy access to you.
  5. Call To Action (Sign-Up) – Create the perfect hyperlink button to connect directly to you.
  6. Search – If your viewers in a hurry they need a quick way to find what they are looking for.
  7. Informational Footer – Keeping s summarized info section at the bottom of every page makes a difference.
  8. Style For Buttons – Allow the user to understand its a button and allow easier connectivity through your site.
  9. Great Images (Today Retina-Ready) – Image is everything make it appealing. Make it simple.
  10. Web Fonts – (G.H. Designs rule of fonts find 3 and stick with it) Don’t go crazy it has to be readable and appealing.


Conclusion is while there is a lot of important components to effective website design, creating a responsive and integrative site with these ten elements makes a tremendous difference. These often overlooked design details can often make or break your website.

If you liked this article please feel free to check back for our next upcoming article on Branding. As always G.H. Designs, “Tells your story through the art of design!”